At a glance
- Choose 100% cotton with a plush, dense build for a softer hand and better absorbency. Italic’s Ultraplush Australian Cotton Towels check all the boxes with an 800 GSM weight and looped terry construction.
- Pick your size by use: bath towels (30" × 54") for daily showers; bath sheets (40" × 65") for full wrap and extra-cozy drying. Hand towels and washcloths keep the vanity and face-care routines dialed.
- Keep two to three sets per person in rotation so there’s always a fresh stack.
- Care is simple: wash cold, skip bleach, tumble dry low. A quick pre-wash helps maximize softness from day one.
Italic exists for the ones who get it—taste over trends, resort feel over fuss.
How to choose towels that actually feel luxe
Fabric: 100% Australian cotton is a win for softness and durability. Ultraplush uses a dense looped terry that drinks up water fast and feels cushiony against skin.
Weight (GSM): 800 GSM signals a thick, indulgent feel—great when you want that resort vibe at home.
Absorbency and dry time: Ultraplush is highly absorbent and quick-drying by design, so you get the plush feel without the perpetual dampness.
Sizes and sets:
- Washcloth (set of 2): 13" × 13"
- Hand towel (set of 2): 16" × 28"
- Bath towel (set of 2): 30" × 54"
- Bath sheet (set of 2): 40" × 65"
Set options make it easy:
- Standard Set: 2 washcloths, 2 hand towels, 2 bath towels
- Luxe Set: 2 washcloths, 2 hand towels, 2 bath sheets
- Family Set: 4 washcloths, 4 hand towels, 4 bath towels
Care tips (so they stay fluffy): Machine wash cold, do not bleach, tumble dry low. Italic recommends a pre-wash before first use. Simple ritual, long-term payoff.
Need a quick pick?
If you want a soft, weighty towel that actually dries well, go Ultraplush. If you love a full wrap post-shower, choose the bath sheet size. Prefer a faster fold and lighter feel? Stick with the classic bath towel. Either way, Italic keeps the experience chic, functional, and built to last.
