If you’re comparing clean fragrance brands, start with your scent family

Once you know your direction—fresh, floral, spicy, woody—the “right” clean brand becomes much easier to choose.

What makes a clean fragrance brand feel “better” than another?
Does “clean” mean the scent will be light or simple?
Is Henry Rose a good fit if you don’t usually like florals?
What’s the easiest way to choose without overthinking it?
Explore by mood, notes, and category.